06Our story

Two friends. One shared intention.

We're Alicia and Zach. The Hair Cabinet started with our conversations. Today, we're building a beauty shop that makes room for yours.

Where it started

While walking into Salon Tullio in Aspen, we set an intention: to expand our horizons and spend more time there. Later, while Zach was doing Alicia’s hair at her home, we started The Hair Cabinet.

That conversational spirit is part of the shop today. Browse hair, skin, body and makeup, read the buying guide, or book with Zach for hair services. You don’t have to know a product name to start.

The two of us

Alicia Dahling

Cofounder · Business & creative

Alicia shapes the business and creative direction. Her starting point for the shop is simple: help people choose products based on the hair concerns they bring to the conversation.

Zachary Travers

Cofounder · Hair professional

Zach is a hairstylist and the founder of Caché Petite in Boca Raton. His work spans color, extensions and styling. Beauty Launchpad named him a 2025 30 Under 30 recipient.

Read Zach’s Beauty Launchpad profile

Launch film, September 2026. Featuring Alicia’s AI avatar.

From a question to a next step.

Our Journal draws on manufacturer guidance to explain dryness versus damage, detangling and using K18. For help beyond a product, book styling, extensions or a consultation directly with Zach at Caché Petite.

Explore the shop See Zach's hair work Read the Journal

Shop on SalonInteractive

Book with Zach at Caché Petite